Hard-hitting Advertising

This campaign was part of Women's Aid - a national charity whose sole goal is tackling the domestic abuse of women and children. This advertising strategy took recognizable faces and made them unrecognizable. In a manner, it hinted the idea that not even the rich and famous are safe from this threat - a very powerful oxymoron as we usually see these A-Lister's living their lives in First Class splendor, shielded from the harsh reality.


Domestic abuse is no happy scenario so why should its advertising be?


I'm currently working on a piece aimed at encouraging members of the general public to donate their free-time volunteering for the Samaritans.

Nivea

Enough said.

Agency: TBWA

Placebo

PSP

Tampax

One second.
....Oh there's a woman swimming
Two seconds.
....There are sharks swimming around her yeah okay
Three seconds.
....Tampax
Four seconds.
....She's a goner - sharks can smell blood miles away
Five seconds.
....Oh, I see

Photograph: Vincent Dixon