Toshiba

200 Toshiba digital cameras
2.5 million individual shots
20,000 gigabytes of data
60 seconds of outstanding advertising

Honda and Sony have dominated the realm of creative advertising (with extremely good reason) for the past few years. Now there's a new contender on the block.
First saw this at the cinema and was blown away by what was accomplished - I think the size of the cinema screen coupled with the immaculate effects gave this a more powerful edge. The more avid Matrix fans may recognize the technique used for this and you'd be right, it's essentially the same technology but with added oomph.

This is the type of work that you would dream of doing with a large design team and commercial sponsoring behind you.