In 1944, Edwin Land's daughter, whilst on holiday, asked him why she couldn't look at the snaps right away. A few years later, Land commercially unveiled the Land Camera Model 95 and for the next 60 years, became one of the greatest technological inventions.
Using Polaroid's always gave me a better experience than digital cameras ever did. To be able to click the shutter and then 60 seconds later hold your efforts in your hands is a feeling that never becomes novel.
Aim. Click. Capture. Develop. See.
It's an honest way of capturing what's happening, not perfect. The employees of WUCIWUG will no doubt recall the struggle we went through using Polaroids to create something exciting.
Nowadays, anyone can buy a half decent camera for an affordable price, go shooting away on their next holiday and come back with 100s of identical photographs that millions of other tourists have unveiled to their families. They can delete the undesirables and edit their favorites with a black&white effect to make them look chic.
Unfortunately, the Massachusetts-based company announced last year that they were going to cease production of the Polaroid product range.
To commemorate the loss of this instant format, the Atlas Gallery in London will be showcasing the work of the finest photographers who used this technology. There will be work from artists old and new, some you'll know and some you wont. Every photograph is up for grabs - as long as you have up to £8,000 to spare.
The exhibition is open from the 9th October this year. This date is significant because it is the use-by date for the last ever batch of Polaroid films.
May seem quite eager to post a museum event that hasn't been made available to the public yet, or one that opens past this blog deadline; nevertheless, I would never miss this for anything.
Log back on after the 9th to see pictures from this exhibition.
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