Possibly my favorite film genre, novel adaptations will take a beloved piece of literature and attempt to give it justice in its visual format. Often in a one-sided contest, the film will never be as good as the book, apart from the special few that are: Angela's Ashes, The Shawshank Redemption and Enduring Love.
To celebrate these great adaptations, Film4 launched this advertisement...
It's been a long time since I've seen 'flicker-book' effects used to promote anything (in fact, the only other advert I can think of that does is the latest one from Sony Bravia). A movie snapshot appears from the pages and you can't help but be impressed with how such a straight-forward idea catches your attention. Also a nice little touch: on the quick pan shots of the stacked books you can make out some of your favorites that you know will be aired on screen over the following month.