This campaign was part of Women's Aid - a national charity whose sole goal is tackling the domestic abuse of women and children. This advertising strategy took recognizable faces and made them unrecognizable. In a manner, it hinted the idea that not even the rich and famous are safe from this threat - a very powerful oxymoron as we usually see these A-Lister's living their lives in First Class splendor, shielded from the harsh reality.
Domestic abuse is no happy scenario so why should its advertising be?
I'm currently working on a piece aimed at encouraging members of the general public to donate their free-time volunteering for the Samaritans.
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