8/05/2009

Stefan Sagmeister


There are many guilty pleasures out there: the smell of petrol around the gas pumps, stepping on dried autumn leaves to hear them crunch, new car smell. My main vice is new book smell coupled with an exquisite design. They don't get much more well-designed than Stefan Sagmeister's Things I Have Learned In My Life So Far. I'm a sucker for a good-looking book, so when I came across a book made up of smaller books, and ones that you can interchange to create different covers: it was a winning combination.





This 'collection' is a result of the man in question taking a 12 month sabbatical in 2000 from any projects or clients in the hope of seeing how work will change. He kept a diary of his progress; this would later provide the title for his collection of works and what each piece of work would be based on. Each small book is based on a specific phrase that relates to his thoughts during his idyllic break from the professional advertising sphere.







His work is so enticing. By no means, there isn't a single one that is legible or easily interpretable but that is what makes his work quite special. He makes you work hard to decipher what's in front of you, and as a result, you begin to see the smallest of details that help the overall impact. His work isn't clean or composed but rather chaotic (some are quite disgusting to look at). It's for these reasons why I will happily look at the work he does because he offers something that is hard to find anywhere else.







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